Working the #LikeAGirl News Desk to bring news to Always during Super Bowl: #1 Highest Engagement Ad.
On the #LikeAGirl News Desk Team we engaged with Super Bowl viewers, tweeting and posting live during the Big Game, where Always ran its first Super Bowl spot resulting in the brand’s #1 highest engagement ad.
WITH LEO BURNETT TEAM
Teaming with Google & Facebook to develop innovative digital so Always always breaks through.
Developed digital ads using Google mapping to map out a road trip with real and very quirky points of interest, proving that Always could go the distance—no matter how long you’re on the road.
WITH LEO BURNETT TEAM
‘Hair with New Life’ introduction brought new life to Aveeno’s portfolio: $34 million.
The hair care category typically showed hair so shiny & perfect, it looked fake. Going directly against category leader Pantene, we re-defined beautiful hair: hair that moved with shine and beauty—that’s ‘Hair with Life’. Aveeno's launch into hair care added $34 million to the portfolio and was voted most successful launch by WWD.
WITH DDB TEAM
Redefining Aveeno’s body wash business in a way that cleaned up: 31% portfolio growth.
We positioned Aveeno’s new line of body washes to appeal to women’s heads and hearts and broke through the cluttered wash category. By highlighting the products clinical results and luxurious scents, Positively Nourishing achieved the highest-ever market share: 9.3%, 31% portfolio growth and $12 million in sales for the brand.