Van Kampen Investments showed consumers what really makes life rich—elevating the brand’s value & connection.

While other financial brands were taking a rational approach to investing, we took the emotional route: reminding consumers  that families and relationships are the measure of life’s true wealth, and the reason to invest with us, making the brand stand out in the market—and in consumers’ minds.

with ddb team

By making consumers feel comfortable with money, we boosted Pima Federal Credit Union’s new loan generation >$90 million.

Banking can be intimidating, but by creating a simpler, more likeable voice for the brand, and showing consumers the possibilities, we broke new records for the credit union.