Partnering with athletes to make #TeamMilk Olympics one of 5 brands most shared & re-tweeted on all platforms during Rio games.
We developed a comprehensive social cadence calendar-- including GIFs, traditional posts and an OLV featuring Paralympic swimmer Mallory Weggeman—so we could post #MilkLife Olympic athlete’s reactions to their competitive results in real-time. This meant we had to design posts for a win or loss, and any other possible scenarios that might occur in order to be prepared. #MilkLife came home a winner big time.