Fast-growing start-up Cubii needed to redefine the brand—to consumer and health care professionals—and take advantage of a hot market.

The first compact elliptical that allows users to ‘get fit while they sit’, Cubii’s sales had skyrocketed since its introduction. But the brand knew it was leaving money on the table: brand messaging was inconsistent across key touch points, and used in vastly different ways by their many marketing partners. Its website needed a mobile-friendly refresh that spoke to an on-the-go consumer. And lastly, the brand realized there was a new market opening up beyond BtoC in BtoB. Thanks to an aging population of Boomers getting hip and knee replacements,  health care providers and rehab facilities offered a new & sustainable revenue stream. 

An experiential workshop with key stakeholders helped identify a clear look, tone and feel for the brand, including a mini brand book of do’s and don’ts to be shared with key partners to align all messaging—social, OLV’s, brochures—to consumers and health professionals. We used the new guidelines to re-fresh the brand’s website too. Ultimately, we not only reignited the brand, we re-energized the brand team and their vision.

With 3 year sales growth of 2,142% and 2018 revenue of $10.3 million, Inc. Magazine named the start-up one of 2019’s Most Successful Companies in America.