Jeanne Shields
I’ve worked on major global brands at big agencies for nearly 20 years, but for the past 8 years I’ve been doing freelance consulting work for PR firms, experiential marketing groups, digital shops, traditional ad agencies—and clients directly, so I’ve learned what works, what doesn’t work, and what needs to work better as organizations and teams move forward to get results. Having managed clients and agency teams, I realize great ideas come—not from one person—but from working together.
And whether we’re launching a new brand, helping a start-up find its voice or re-positioning an established brand, the most compelling ideas also come from listening to the consumer and understanding what motivates them.
Years in the business has enabled me to become a quick learner in terms of acclimating to a team culture or understanding a category—whether that’s finance, fashion, pharma or fast food.
I love what I do, and appreciate working with people who are as smart and talented as they are nice.
But enough about me. What about you?